Some time ago, lawn and cotton dresses were not considered legit to be worn in formal gatherings in Pakistan. There was no concept of buying clothes online. The Pakistani market was a dull place with regards to branded designer clothes. Only a certain elite were accustomed to buy branded clothes, the rest of the populous was just familiar with their names, and even that. For regular Pakistani women who desired to purchase a clothing at a reasonable price, options were to buy ready-made free size shirts or get some unstitched fabric and mark visits first to buy the decorations to make the outfit look more admirable like buttons, laces, etc. and then to the tailors to get the custom-made dress made. But it never came out to be as you had planned.
The Lawn fever
Then came the lawn rush in the early 2000s and it took all that pain away. Hurrayyy!!! The textile titans they came and they conquered! These textile giants elevated this quiet humble neglected fabric to a designer position with crowds of women rushing towards the lawn exhibitions and sales resulting in traffic jams and stressed out spouses. The trend changed and the lawn was considered to be a proud outfit all the nightmares of panicky stopovers to tailor and the fear of wearing undesired dresses died out. At first ladies designer lawn suits were only meant to be seasonal wears but then it progressed to party and formal wears too. Eventually, in the last five years, designer women dresses evolved into an ambition.
Online Designer Boutiques
After the recent evolution of the internet and growing trend of e-commerce, people are more interested in buying clothes online rather than going to the bazaars. Why waste hours on selecting the perfect fit and design when you can do it just by navigating and clicking on your own device from wherever you want. As the leading brands are launching their varieties like the pret collection, linen embroidery kurtis, net dupatta lawn suits, frock designs and digital kurtas in Pakistan, they’re making sure to keep their presence in the online market too. Affordable designer dresses online is something women in Pakistan crave for. What can be better than having a designer suit which doesn’t burden your wallet? Check out the great deals on fabric collection at waayclothing.pk before the offer expires.