Summer season is here and you know that summer seasons brings with it loads of lawn & cotton dresses. Varying from stuff quality to the price range plenty of designers’ summer collections are also in stores now. Print and electronic media got flooded by designer lawn ads before the start of the spring season. Seriously, being a female it’s a matter of great pride to choose unique and stunning lawn prints for the season.
Summer season in Pakistan is escalated and prolonged over a vast time period. It’s hot, typically seven months of a year and lawn is especially designed to wear in summer season. Lawn is fine cotton-based stuff, which is sleek, absorbent and easy to carry. Once upon a time it was just lawn but now it has become a “Lawn Mania”: a lifestyle and a status symbol. Credit goes to the arrival of designer’s summer collections.
Designer’s lawn fever is rising daily at an alarming rate. With the launch of new brands of premium lawn being featured. Designers’ collections are pretty exquisite, each lawn suit having different and unique designs that show their delicacy. For me it’s hard to digest that how a lawn outfit having the same material and color can be so variably different from the other. Tempting designs, embroidery, lace work, innovative hues and embellishment have taken lawns dresses entirely to a new level. Let me admit that eye-catching giant billboards, hoardings and tempting TV ads have made designers’ summer collections irresistible. Still women going crazy after the summer sales of lawn suits are not a healthy sign.
Every lawn brand has its own unique specialty in terms of color schemes, cuts, fabric quality, traditional design/patterns, and fusion of western and eastern styles. Some like bright colors and floral designs whereas others go for geometrical pattern and soothing colors. Styling sense of all the ladies are tailored and sharpened. Every year fresh designs and unique cuts are launched and it has molded the fashion sense of people in a positive way.
Online shopping has given a new horizon to the designer’s lawn and imitative designs collections. It’s very convenient to have a look at designs/prints in few clicks and make comparison of all the available options. But still it has its limitations. You can’t feel smoothness of lawn and charisma of design by just looking at a snapshot.
There was a time when exclusivity used to be the symbol of designers’ summers collection. But in a couple of years, replica industry has managed to settle its roots. Branded lawns are booming and so are the top class brand replicas. Every lady wants to wear stylish and trendy dresses of her favorite designer but most of the ladies can’t afford the original ones. Replicas of all top brands have made it possible to wear designer’s dresses with same designs, embroidery and good fabric quality in half price or sometimes even less than half price.
I guess it’s wise to opt for the lawn suits that are of good quality as well as pocket friendly. Choose the style that compliments your personality, the colors that compliment your skin tone and the designs that compliment your physical shape.